On-line technology is a key aspect of relations between firms and their customers.

Visitors to a company site are not confined to just the site contents, they can also draw on the firm’s expertise to meet their own needs.

Nowadays, competition is geared to quality and customer relations. Companies failing to cater for market requirements are destined for failure.
Icona’s Web Call Center, Livecare, provides companies with a chat line featuring document pushing, audio/video, cobrowsing, and coediting facilities through an unobtrusive applet.

Users can choose their own means of interaction: chat line, mail or call-me-back.

This provides firms with the chance to analyse their own market to improve the standard of their products and pre- and post-sales services.

Just like all other call centers, the web call center is lucrative. It is not just a service the firm pays for, it is also a resource and opportunity.