Firms can attract people to their site by either developing interesting topics or arranging a meeting with an important person.

Visitors to the site sign-up to take part in the event. They are registered to ensure they have exclusive access to the conference.

People connected to the service play different roles in the event.

Clients can follow the conference, which may take the form of a written text, document and/or visual connection. Information is received by means of a chat line, document pushing facility or audio/visual streaming.

Clients can also use the chat line to ask their own questions. The questions are automatically sent in for screening to decide which deserve to be published.

Guests can only see the questions published, and can answer in writing, by voice or by sending in documents.

The conversation log is published after the event.